Recommended reading this week. Nudge: 7 tips Psychological insights: Phill Agnew shares 7 top tips that marketers can implement, including rhyming, comedy, and the Von Restorff Effect. Choice hacking:…
Interesting research this week. What is ‘cringe’? This study defines it as when someone makes an awkward attempt to makeothers like them – resulting in a social faux pas. People…
The Brit Awards: Figure-ground principle. The Brit Awards are the British music industry’s annual awards. Every year, at a star-studded ceremony held at London’s O2 Arena, musicians are presented with…
Conditioning. You may remember being ‘told off’ as a child. Perhaps you had a ‘naughty step’ for misbehaviour. You may also have been given pocket money as a reward for…
