Category: Recommended reading

Recommended reading this week. Hidden Brain: Bias Psychological insight: A nice reminder of the confirmation bias i.e. we seek information that corresponds with an existing view. Science Says: Smiling…

Recommended reading. Adweek: Nike and Skims Psychological insight: Nike is using a partnership with Kim Kardashian to try and boost sales. An example of what Shiyun Tian describes as ‘meaning…

Recommended reading this week. WARC: Humour works Psychological insight: Humour generates emotion, which in turn drives connection and brand recall ? Marketing Week: Brand trust Psychological insight: Consumers trust food…

Tim Harford: Growth and the US economy Psychological insight: This relates to segmentation and is a great summary of why the general growth in the US economy might not be…