Recommended reading

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Recommended reading this week. Behavioraleconomics.com Psychological insight: The new guide is here! I love this annual guide – like an dictionary or mini-encyclopaedia of many theories that marketers (and others)…

Recommended reading

Recommended reading this week.

Reading Time: < 1 minute

Recommended reading this week. Nudge – The Veblen Effect Psychological insight: This is a good outline of the so-called Veblen Effect i.e. customers judge quality by the price of the…

Recommended reading

Recommended reading this week

Reading Time: < 1 minute

Recommended reading this week. Hidden Brain: Bias Psychological insight: A nice reminder of the confirmation bias i.e. we seek information that corresponds with an existing view. Science Says: Smiling…

Recommended reading

Recommended reading

Reading Time: < 1 minute

Recommended reading. Adweek: Nike and Skims Psychological insight: Nike is using a partnership with Kim Kardashian to try and boost sales. An example of what Shiyun Tian describes as ‘meaning…