Recommended reading this week. The FT – Streaming choices Psychological insight: OK, the article doesn’t refer to any specific psychological theory, but the idea that people can be segmented according…
Recommended reading this week. Financial Times – Olympic product placement Psychological insight: Benjamin Braun, Samsung’s European marketing chief, explains why Samsung gave our 17,000 flip phones at the Olympics last…
Recommended reading this week. Choice Hacking: Burning Burberry! Psychological insight: Burbury burned $13m of its own products, but the limited supply helped support a sense of scarcity Science Says:…
Recommended reading this week. Nudge: 7 tips Psychological insights: Phill Agnew shares 7 top tips that marketers can implement, including rhyming, comedy, and the Von Restorff Effect. Choice hacking:…
