Recommended reading this week. Behavioraleconomics.com Psychological insight: The new guide is here! I love this annual guide – like an dictionary or mini-encyclopaedia of many theories that marketers (and others)…
Recommended reading this week. Nudge – The Veblen Effect Psychological insight: This is a good outline of the so-called Veblen Effect i.e. customers judge quality by the price of the…
Recommended reading this week. Hidden Brain: Bias Psychological insight: A nice reminder of the confirmation bias i.e. we seek information that corresponds with an existing view. Science Says: Smiling…
Recommended reading. Adweek: Nike and Skims Psychological insight: Nike is using a partnership with Kim Kardashian to try and boost sales. An example of what Shiyun Tian describes as ‘meaning…
