Recommended reading this week. Choice Hacking: Burning Burberry! Psychological insight: Burbury burned $13m of its own products, but the limited supply helped support a sense of scarcity Science Says:…
Recommended reading this week. Nudge: 7 tips Psychological insights: Phill Agnew shares 7 top tips that marketers can implement, including rhyming, comedy, and the Von Restorff Effect. Choice hacking:…
Recommended reading this week. FT: Modern marketing Psychological insight: Starbucks is trying to build emotional connection in the USA by writing personal notes to customers. Apparently some see this as…
Recommended reading this week Marketing Week: Emotional brand-building Psychological insight: Using emotion can benefit the long-term awareness of a brand, although marketers are often encouraged to focus on more short-term…
