Recommended reading this week. Science Says – Vouchers or free gifts Psychological insight: Sometimes products are purchases with an accompanying accessory or free gift. Thomas McInlay explains that it’s better…
Recommended reading this week. Choice hacking: Saving Starbucks Psychological insight: A nice insight into choice overload. Aim for Behavior: Guide to Behavioral Science (part 2) Psychological insight: This is…
Recommended reading this week. Tim Harford: Fresh starts Psychological insight: A nice summary of Katy Milkman’s ‘fresh start effect’ i.e. how people choose landmark dates to start something new. …
Recommended reading this week. Campaign: New Vinted campaign Psychological insight: Vinted is aiming to segment customers according to their mindset around pre-loved clothing Guardian: Over-50’s Psychological insight: People aged…
