Interesting research

Interesting research this week

Interesting research this week. Using slang, when customers don’t expect it, can be perceived as in authentic The last day in a period of time (e.g. last day of…

Psychology in action

The Power of Marketing Psychology: Leveraging Love and Connection for Valentine’s Day Campaigns

Psychological theory

What is the halo effect?

What is the halo effect? Why would a musician be chosen as a spokesperson for a prominent charity?  Would you buy a skincare brand recommended by a footballer?  Well, the…

Interesting research

Interesting research this week

Interesting research this week. Sometimes influencer videos substitute demand for the actual product (such as a video game). When a retailer’s app stops working, even customers using other channels…

Recommended listening

Recommended listening this week

Recommended listening this week. Uncensored CMO: Passive and active attention Psychological insight: Really interesting discussion about the difference between passive attention and active attention – including an app to do…