Recommended listening this week. Hidden Brain – Doing it the hard way Psychological insight: Given a choice, people tend to take an easier option i.e. people avoid unnecessary effort. However,…
Recommended listening this week. Social Science Bites – Gun crime Psychological insight: Really interesting discussion about the applicability of system 1 and system 2 thinking to gun crime. Despite heavy…
Recommended listening this week. Behavioral science for brands: Humour Psychological insight: Some nice examples here of brands that use humour to appeal to an audience, as well as discussion of…
Recommended listening this week. Tech life: Decoding the brain Psychological insight: There are some remarkable brain scanners that can read and decode brain activity and deduce letter formation from that…
