What is concrete language? This week I heard Alistair Campbell repeat the fact that the UK’s army (74,400 people) could fit inside a football stadium. I think the stadium in…
Conditioning. You may remember being ‘told off’ as a child. Perhaps you had a ‘naughty step’ for misbehaviour. You may also have been given pocket money as a reward for…
What is brand personality? When I worked in PR, people used to say reputation was what people say about you when you’re not in the room. Brand personality is very…
Look at me: Narcissism Some time ago, an interesting article in The Guardian discussed the ‘universal’ need for attention. It’s a simple thesis and an easy way to explain the…
