Anchoring. It’s a funny word ‘anchoring’. Perhaps a better phrase would be ‘comparison point’, but ‘anchoring’ was the word Daniel Kahneman used. Who am I to argue with a holder…
What is the halo effect? Why would a musician be chosen as a spokesperson for a prominent charity? Would you buy a skincare brand recommended by a footballer? Well, the…
Self-determined behaviour If you’re reading this, it’s probably because you want to. I’m guessing that you might be interested in psychology. Perhaps you even work in marketing and can see…
