The effect of crowds You probably know that people are affected by crowds. We sometimes call this ‘herd behaviour’ i.e. the tendency to follow a ‘herd’ of people. This latest…
Interesting research this week. People seem to think that legal products are less effective than illegal products. This is because customers believe that that the government bans higher-strength products that…
Interesting research this week. Consumers overestimate star ratings and underestimate the equivalent fractional numerals (e.g. 3.5). Engagement is higher for user-generated content that features an influencer’s face, especially at…
Interesting research this week. Increasing the number of reasons to buy a product helps to promote utilitarian products more than hedonic products. Taking an oath can increase the probability…
