Interesting research this week. Consumers overestimate star ratings and underestimate the equivalent fractional numerals (e.g. 3.5). Engagement is higher for user-generated content that features an influencer’s face, especially at…
Interesting research this week. Increasing the number of reasons to buy a product helps to promote utilitarian products more than hedonic products. Taking an oath can increase the probability…
Interesting research this week https://doi.org/10.1177/00222437241281873 https://doi.org/10.1177/01461672241294103 https://doi.org/10.1002/mar.22172 https://doi.org/10.1016/j.socec.2024.102330 Photo by Adam Nowakowski on Unsplash
