Interesting research this week.
Consumers overestimate star ratings and underestimate the equivalent fractional numerals (e.g. 3.5).
https://doi.org/10.1177/00222437251322425
Engagement is higher for user-generated content that features an influencer’s face, especially at the beginning.
https://doi.org/10.1016/j.ijresmar.2025.02.003
Knowing that a product was made using automated processes can increase the valuation of low-end products, but decrease valuation of high-end products.
https://doi.org/10.1002/mar.22202
Photo by Adam Nowakowski on Unsplash
