Recommended reading this week. Hidden Brain: Bias Psychological insight: A nice reminder of the confirmation bias i.e. we seek information that corresponds with an existing view. Science Says: Smiling…
Recommended reading this week. Nudge: 7 tips Psychological insights: Phill Agnew shares 7 top tips that marketers can implement, including rhyming, comedy, and the Von Restorff Effect. Choice hacking:…
Recommended reading this week. Tim Harford: Fresh starts Psychological insight: A nice summary of Katy Milkman’s ‘fresh start effect’ i.e. how people choose landmark dates to start something new. …
Recommended reading. Adweek: Nike and Skims Psychological insight: Nike is using a partnership with Kim Kardashian to try and boost sales. An example of what Shiyun Tian describes as ‘meaning…
