Psychology in action

Why we listen to recommendations.

Reading Time: 2 minutes

Why we listen to recommendations. The other day I took my Dad for a Father’s Day brunch at a great diner a short drive from my home. How did I…

Psychology in action

Pokémon: Use of scarcity

Reading Time: 2 minutes

Pokémon: Use of scarcity. My kids love Pokémon.  They love the cartoons and the toys, but they especially love collecting Pokémon cards.  The appeal is lost on me!  Why spend…

Psychology in action

Tesco: It’s everything

Reading Time: 2 minutes

Tesco: It’s everything. In the 2000’s, the Tesco brand was ubiquitous.  Under the leadership of Sir Terry Leahy the supermarket chain grew to a point where £1 in every £7…

Psychology in action

The Power of Marketing Psychology: Leveraging Love and Connection for Valentine’s Day Campaigns

Reading Time: 4 minutes
Psychology in action

New Packaging for Cadbury Dairy Milk

Reading Time: < 1 minute

Cadbury has launched a new campaign introducing 12 limited-edition Dairy Milk bars designed to celebrate everyday acts of generosity. Each bar features unique packaging that divides the chocolate into portions…