Freddo: Anthropomorphism. “But Dad, why does this egg have Freddo on it?” It’s a good question. Cadbury sell two identical Easter eggs – one with Freddo on it, and another…
Costa: Real coffee. “Ask me my three main priorities for Government, and I tell you: education, education and education.” The words of Tony Blair in 1996, ahead of the 1997…
The OG Breakfast. After a boom during the pandemic, sales of cereal fell 4.2% between 2023 and 2024 and dropped 3.6% the year before that, according to Nielsen IQ. Health-conscious…
Costco: Big trolleys If you’ve ever been to Costco, the so-called wholesale retailer, you may have noticed how big the trolleys are. Yes, this has practical benefit, avoiding the need…
