About us
The Marketing & Psychology website and newsletter support the new book coming soon from Tom Bowden-Green and Luan Wise, published by Routledge.
Tom Bowden-Green
Hello! I’m an experienced lecturer in psychology and marketing, currently teaching at Bristol Business School (UWE Bristol). I completed my PhD in online behaviour at the University of Bath, and have been researching behavioural sciences ever since! My research and teaching focuses on applying psychology to creative processes. I’ve published in Personality and Individual Differences, and Frontiers in Psychology, with my current research focusing on segmentation, the use of social proof online, and microtargeting through social media. I also present the ‘The Digital Behaviour Podcast’.
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Luan Wise
Hi! I’m a seasoned industry practitioner with agency, client-side and consultancy experiences. I’m a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM). I have a first degree in Business Studies and postgraduate qualifications from the Institute of Direct Marketing, Institute of Promotional Marketing, and I’m just beginning my PhD at the University of Lancashire. I regularly deliver training and keynote talks on social media marketing, on behalf of LinkedIn, Meta, professional bodies and at universities. Marketing & Psychology is my sixth book – I have previously published ‘Relax! It’s Only Social Media’, ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals‘, ‘Using Social Media for Work: How to maintain professional etiquette online‘, ‘Smart Social Media: How to grow your business with social media marketing‘, and contributed a chapter to ‘The Future of Charity Marketing’.
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