Interesting research this week.
Using slang, when customers don’t expect it, can be perceived as in authentic
https://doi.org/10.1177/00222437251322453
The last day in a period of time (e.g. last day of the week) can increase risk taking
https://doi.org/10.1177/00222437241286785
Resistance to AI varies depending whether it is embodied (in a robot) and which domain it is being used in (e.g. transportation)
https://doi.org/10.1016/j.ijresmar.2025.02.005
Premium customers dislike chatbots, even when the service provided is similar to a human
https://doi.org/10.1177/10949968251322513
Smiling can reduce the effectiveness of luxury adverts
https://doi.org/10.1002/mar.22189
Photo by Adam Nowakowski on Unsplash
