Interesting research this week.
People seem to think that legal products are less effective than illegal products. This is because customers believe that that the government bans higher-strength products that are actually likely to be more effective.
https://doi.org/10.1177/00222437251328249
Companies can make forecasts that include a precise outcome or a range of potential outcomes. Making a precise forecast that turns out to be wrong, leads to reduced trust and loyalty compared to forecasts that give arange.
https://doi.org/10.1002/bdm.70013
Adverts featuring a face tend to attract attention, but packaging featuring a face does not have the same effect when displayed online.
https://doi.org/10.1177/14707853251327826
Photo by Adam Nowakowski on Unsplash
