Recommended listening this week.
Behavioral science for brands: Humour
Psychological insight: Some nice examples here of brands that use humour to appeal to an audience, as well as discussion of studies that demonstrate the effect of humour on responses to advertising.
Behavioral Economics in Marketing: Self-determination theory (SDT)
Psychological insight: Useful short summary of SDT, an important psychological theory for marketers seeking to understand the motivation of consumers.
Brainy Business: The power of choice
Psychological insight: This is a repeated episode, but well-worth a listen. Eric Johnson chats to Melina about how the presentation of choices affects decision-making – a concept known as ‘choice architecture’.
Photo by C D-X on Unsplash
