Recommended reading this week.
Nudge: 7 tips
Psychological insights: Phill Agnew shares 7 top tips that marketers can implement, including rhyming, comedy, and the Von Restorff Effect.
https://nudge.kit.com/posts/7-simple-behavioural-science-tips-nudge-newsletter
Choice hacking: Mental accounting
Psychological insights: Would you notice if a utility bill rose by £2? Probably not. Would you notice if the price of your daily coffee rose by £2? Yep! Because people allocate pots of money to each expense – mental ‘accounts’.
https://www.choicehackingideas.com/p/the-5-experiment-that-reveals-how-we-really-spend-money
Photo by charlesdeluvio on Unsplash
