Pokémon: Use of scarcity. My kids love Pokémon. They love the cartoons and the toys, but they especially love collecting Pokémon cards. The appeal is lost on me! Why spend…
Recommended listening this week. Behavioral science for brands: Humour Psychological insight: Some nice examples here of brands that use humour to appeal to an audience, as well as discussion of…
Recommended reading this week. Tim Harford: Fresh starts Psychological insight: A nice summary of Katy Milkman’s ‘fresh start effect’ i.e. how people choose landmark dates to start something new. …
Interesting research this week. Watching a live stream of video gaming on Twitch has a small effect, increasing the number of people playing the game Intelligence and education levels…
