Freddo: Anthropomorphism. “But Dad, why does this egg have Freddo on it?” It’s a good question. Cadbury sell two identical Easter eggs – one with Freddo on it, and another…
Recommended listening this week. Choiceology: Quantification bias Psychological insight: This is a fascinating insight into the human bias towards quantifiable information, known as the ‘quantification bias’. Katy chats in particular…
Recommended reading this week. Hidden Brain: Bias Psychological insight: A nice reminder of the confirmation bias i.e. we seek information that corresponds with an existing view. Science Says: Smiling…
Interesting research this week. Helping a consumer to envisage a fantasy can actually reduce brand evaluation and intention. Setting realistic expectations increases evaluation and intention because the consumer focuses more…
