Recommended reading this week.
Choice Hacking: Burning Burberry!
Psychological insight: Burbury burned $13m of its own products, but the limited supply helped support a sense of scarcity
https://www.choicehackingideas.com/p/why-burberry-burned-13m-of-its-own-products
Science Says: Emotional vs Rational adverts
Psychological insight: Les Binet and Peter Field previously showed how emotional vs rational adverts have a long vs short-term effect. Thomas now outlines another difference in how emotional vs rational adverts appeal to relaxed vs busy people.
https://app.sciencesays.com/p/ads-for-busy-vs-relaxed-people
Photo by charlesdeluvio on Unsplash
