Recommended reading.
Adweek: Nike and Skims
Psychological insight: Nike is using a partnership with Kim Kardashian to try and boost sales. An example of what Shiyun Tian describes as ‘meaning transfer‘.
https://www.adweek.com/brand-marketing/5-reasons-nikes-collab-with-kim-kardashians-skims-makes-sense
Science Says: Chatbots
Psychological insight: If you want customers to accept a chatbot, make the benefits clear!
https://app.sciencesays.com/p/how-to-get-people-to-like-your-chatbot
Choice Hacking: Defaults
Psychological insight: Customers often accept the ‘default’ choice presented to them
Milkman Delivers: Attribution bias
Psychological insight: Professor Katy Milkman interviews Professor Kareem Haggag who explains that people often disregard their physiological state and therefore often misattribute their evaluations.
https://katymilkman.substack.com/p/a-surprising-way-your-current-mood
Photo by charlesdeluvio on Unsplash
