Recommended listening this week.
Behavioral Grooves: Connection
Psychological insight: discussion with Adam Grant about the importance of condition, including an understanding of the self, and how people relate to others
https://podcasts.apple.com/gb/podcast/behavioral-grooves-podcast/id1303870112?i=1000695444606
Hidden Brain: Following orders
Psychological insight: Shankar talks to Sunita Shah and discusses why we are often complicit rather than raising concerns. This touches on related concepts such as cognitive dissonance and the power of authority.
https://podcasts.apple.com/gb/podcast/hidden-brain/id1028908750?i=1000695617583
Opinion Science: Targeted messaging
Psychological insight: Andy chats to Sandra Matz. People tailor messages to different audiences naturally all the time, so why not do this in marketing too? In fact, AI is making this easier. This conversation particular relates to my PhD – which cited Sandra Matz!
https://podcasts.apple.com/gb/podcast/opinion-science/id1506227206?i=1000697302425
Nudge: Biases with Gert Gigerenzer
Psychological insight: Sometimes biases are a natural and sensible shortcut to avoid inefficient analysis of detail
https://podcasts.apple.com/gb/podcast/nudge/id1457621005?i=1000697318871
Behavioural science for brands: Roger Dooley.
Psychological insight: Great discussion with Roger Dooley. You don’t need lots of equipment to apply neuroscience insights to marketing. You just need to understand more about behavioural science i.e. psychology.
You are not so smart: Magical thinking
Psychological insight: Absolutely fascinating episode interviewing Matt Tompkins about the psychology behind magical illusions. Did you know that double-blind testing originated as a result of a talking horse?!
https://podcasts.apple.com/gb/podcast/you-are-not-so-smart/id521594713?i=1000697312307
Photo by C D-X on Unsplash
