Conditioning. You may remember being ‘told off’ as a child. Perhaps you had a ‘naughty step’ for misbehaviour. You may also have been given pocket money as a reward for…
Interesting research this week. Consumers overestimate star ratings and underestimate the equivalent fractional numerals (e.g. 3.5). Engagement is higher for user-generated content that features an influencer’s face, especially at…
Recommended listening this week. Tech life: Decoding the brain Psychological insight: There are some remarkable brain scanners that can read and decode brain activity and deduce letter formation from that…
The Power of Marketing Psychology: Leveraging Love and Connection for Valentine’s Day Campaigns
The Power of Marketing Psychology: Leveraging Love and Connection for Valentine’s Day Campaigns. Valentine’s Day, celebrated annually on February 14th, has roots in the Roman festival of Lupercalia, a day…
