Psychology in action

The Power of Marketing Psychology: Leveraging Love and Connection for Valentine’s Day Campaigns

The Power of Marketing Psychology: Leveraging Love and Connection for Valentine’s Day Campaigns. Valentine’s Day, celebrated annually on February 14th, has roots in the Roman festival of Lupercalia, a day…

Recommended listening

Recommended listening this week

Recommended listening this week. The bottom line: DEI Psychological insight: Discussion about the herd effect and how companies tend to follow each other; for example, in implementing, or now stepping…

Recommended reading

Recommended reading this week

Recommended reading this week. WARC: Humour works Psychological insight: Humour generates emotion, which in turn drives connection and brand recall ? Marketing Week: Brand trust Psychological insight: Consumers trust food…

Psychology in action

New Packaging for Cadbury Dairy Milk

Cadbury has launched a new campaign introducing 12 limited-edition Dairy Milk bars designed to celebrate everyday acts of generosity. Each bar features unique packaging that divides the chocolate into portions…