Interesting research this week. Increasing the number of reasons to buy a product helps to promote utilitarian products more than hedonic products. Taking an oath can increase the probability…
Recommended listening this week. Midpoint: Body image. Psychological insight: Really interesting discussion with psychologist Linda Papadopoulos about body image and self perception. Seemed to relate in particular to the spotlight…
Recommended reading this week Think with Google: Brand building Psychological insight: Mark Ritson reflects on Les Binet’s and Peter Field‘s work to point out that emotional connection relates to long-term…
Costco: Big trolleys If you’ve ever been to Costco, the so-called wholesale retailer, you may have noticed how big the trolleys are. Yes, this has practical benefit, avoiding the need…
