Interesting research this week
- So-called ‘second screens’ (looking at a device while watching TV) can give consumers a sense of social connection when viewing alone
https://doi.org/10.1002/mar.22175
- People seem to prefer female AI agent recommendations
https://doi.org/10.1002/mar.22186
- Follower-size moderates the effect of personality traits and photos posted by influencers
https://doi.org/10.1177/10949968251317204
- Recycled packaging seems to enhance the appeal of utilitarian food products
https://doi.org/10.1002/cb.2452
Photo by Adam Nowakowski on Unsplash
