Uncensored CMO: Power of personalisation
Psychological insight: Really interesting discussion around the role of AI in developing personalised materials. Important point that customers want personalisation but also want to know what their data is being used for. 90% of customers will give their data if they know why.
https://podcasts.apple.com/gb/podcast/uncensored-cmo/id1486335987?i=1000684019251
Behavioral Grooves: The housefly effect
Psychological insight: Great insight into everyday nudges. I particularly liked the one where kids had to wash their hands regularly to receive a toy within a bar of soap!
https://podcasts.apple.com/gb/podcast/behavioral-grooves-podcast/id1303870112?i=1000683738452
Behavioral Science for brands: Seth Stephens Dadowitz
Psychological insight: interview with the author of everybody lies about using data for psychological insight (rather than relying on self-report questionnaires).
Nudge with Phil Agnew: Dan Simon’s gorilla
Psychological Insight: We’re only aware of what we experience. If our attention isn’t focused, we miss details in our environment.
https://podcasts.apple.com/gb/podcast/nudge/id1457621005?i=1000684660379
Photo by C D-X on Unsplash
