Recommended listening this week.
Behavioural science for brands: 11 Madison Park
Psychological insight: Interesting discussion around the application of the peak end rule in a restaurant.
Nudge: Ineffective adverts
Psychological insight: There is a difference between ‘messaging’ (overt) and ‘signalling’ (covert) in advertising.
https://podcasts.apple.com/gb/podcast/nudge/id1457621005?i=1000695450640
Speaking of psychology: Disgust
Psychological insight: An insightful discussion about disgust with Paul Rozin. Some great thinking points: for example, why wouldn’t we drink our own spit from a glass – the same spit that was just in our mouth! Some good points too about the evolutionary reasons for disgust and microbes.
https://podcasts.apple.com/gb/podcast/speaking-of-psychology/id705934263?i=1000693928584
Photo by C D-X on Unsplash
