Recommended reading. Adweek: Nike and Skims Psychological insight: Nike is using a partnership with Kim Kardashian to try and boost sales. An example of what Shiyun Tian describes as ‘meaning…
Costa: Real coffee. “Ask me my three main priorities for Government, and I tell you: education, education and education.” The words of Tony Blair in 1996, ahead of the 1997…
The Elaboration Likelihood Model. If you’ve ever read, or at least heard of, Thinking Fast and Slow by Daniel Kahneman, you will be familiar with the idea of two ‘systems’…
Interesting research this week. Using slang, when customers don’t expect it, can be perceived as in authentic The last day in a period of time (e.g. last day of…
