Recommended reading this week. Campaign: New Vinted campaign Psychological insight: Vinted is aiming to segment customers according to their mindset around pre-loved clothing Guardian: Over-50’s Psychological insight: People aged…
Interesting research this week. Sometimes influencer videos substitute demand for the actual product (such as a video game). When a retailer’s app stops working, even customers using other channels…
Recommended listening this week. Uncensored CMO: Passive and active attention Psychological insight: Really interesting discussion about the difference between passive attention and active attention – including an app to do…
Why personality matters In the furore around Cambridge Analytica’s political marketing, much of the attention focused on ethics. Yet, the company’s approach was based on some really interesting academic studies…
