Recommended reading this week.
Campaign: New Vinted campaign
Psychological insight: Vinted is aiming to segment customers according to their mindset around pre-loved clothing
Guardian: Over-50’s
Psychological insight: People aged 50+ appear to generally be happier now than before the pandemic. They are experiencing greater ‘life satisfaction’ as well as a greater sense that ‘life is worthwhile’.
The Drum: Luxury influencer backlash
Psychological insight: Some consumers don’t seem to relate to influencers living a luxurious lifestyle.
https://www.thedrum.com/news/2025/02/12/the-look-how-rich-we-are-influencer-trip-dead
Choice Hacking: Vegan leather
Psychological insight: Nice case study of the power of re-framing. Vegan leather was once known as ‘pleather’!
https://www.choicehackingideas.com/p/how-one-simple-psychology-insight-created-a-41b-market
Science Says: Tilting text
Psychological insight: Showing a diagonal tilt when presenting text can affect perceptions. Tilting upwards leads to perceptions of being ‘energetic’ for example.
https://app.sciencesays.com/p/when-to-diagonally-tilt-your-text
Photo by charlesdeluvio on Unsplash
