Recommended reading this week.
WARC: Humour works
Psychological insight: Humour generates emotion, which in turn drives connection and brand recall
Marketing Week: Brand trust
Psychological insight: Consumers trust food certification more than brands themselves. Sounds like an authority bias.
Campaign: Ad spend is up
Psychological insight: Advertising spending is increasing, despite the economic conditions. Advertising is a great way for brands to signal confidence to consumers.
Photo by charlesdeluvio on Unsplash
