Recommended listening this week.
Hidden Brain – Win Hearts, Then Minds
Psychological insight: Want to be more persuasive? Try to understand the other person’s point of view – known as having moral humility i.e. acknowledging that there are other moral perspectives on the topic. This seems related (in my view) to ‘theory of mind’: the ability to understand another person’s state of mind – which is likely to be unique to humans.
Spotify: https://open.spotify.com/episode/4b2fQxwkW5rw8oYLPJ2FTr?si=5xUpBVEqQICuNWfyhrEENA
Brainy Business – Navigating Money and Love
Psychological insight: Melina chats to Abby Davisson about decision making. Abby’s view is that there are three basic decision-making types: gut trusters, analysers, or somewhere in between. She also talks through the Five C’s framework when making decisions: Clarify what’s important, Communicate with affected people, outline the range of Choices, Check-in with trusted sources, and explore Consequences.
Spotify: https://open.spotify.com/episode/2BtMMerYKUEUbCLwDqBkwd?si=ghq1LKEpRh-Zx6Rkh9JbXg
Apple: https://podcasts.apple.com/us/podcast/navigating-money-and-love/id1404578385?i=1000713506195
Nudge – Debunking psychology’s greatest myth
Psychological insight: This is an important episode as Phill discusses ‘the replicability crisis’ i.e. the issue that researchers have sometimes failed to find the same findings when they have repeated (replicated) some well-cited studies. This particularly applies to ‘priming’: when one experience supposedly unconsciously guides response in a following situation. My own view on this so-called ‘crisis’ is intrigue. Unless the data was fabricated (which is suspected in some cases), why did the original research identify the effect that the researchers report? Perhaps the effect is context-dependent for example.
Spotify: https://open.spotify.com/episode/46Wt5VQ90mkJL1Zbj3uZki?si=DdDEZsEEQNGe9DPppJlj0w
Behavioral Grooves –
Psychological insight: This is an interesting discussion between Tim, Kurt and Alexis Mook, a product researcher at IBM. She chats through the purpose and challenges of UX research, with a particular focus on confirmation bias. Important point: everyone has biases, both customers and designers. In particular she chats through examples of confirmation bias i.e. seeking information to support an existing hypothesis.
Spotify: https://open.spotify.com/episode/1V1EiKS5q22EU3oOn3I0Fr?si=WVvmaHa2SwmyHOZ_v7dE-A
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