The Guardian: Sam Friedman on private schools
Psychological insight: Educational segmentation matters. Analysed 33,000 people in Who’s Who.
Clarendon schools: 9 elite private schools. Alumni are 52 times more likely to enter elite positions. 0.19% of the population.
https://podcasts.apple.com/gb/podcast/today-in-focus/id1440133626?i=1000683110501
Digiday: Interview with Domino’s CMO
Psychological insight: The value of free, through the emergency pizza campaign. Domino’s also plans to keep innovating with new pizzas to keep customers excited.
https://podcasts.apple.com/gb/podcast/the-digiday-podcast/id962605432?i=1000682966643
Uncensored CMO: Sarah Carter and Les Binet
Psychological insight: Really insightful chat about a range of topics, but in particular not undervaluing consistency. Consumers value familiarity (e.g. mere exposure effect). Not everything always needs to be new.
https://podcasts.apple.com/gb/podcast/uncensored-cmo/id1486335987?i=1000683099129
Social Mind: Pinterest trends
Psychological insight: A good discussion about spotting trends on Pinterest and how people copy behaviours they see on Pinterest, even across categories – which is really a discussion about the herd effect!
Hidden Brain: creativity
Psychological Insight: Fantastic discussion with Sheena Iyengar about the creative processes in the brain, particularly focusing on the importance of lots of information sources, and also the benefits of connecting with a variety of people.
https://podcasts.apple.com/gb/podcast/hidden-brain/id1028908750?i=1000681465470
Photo by C D-X on Unsplash
