Opinion science: Taking extreme action with Joe Siev.
Psychological insight: Ambivalence is uncomfortable and threatening. Ambivalence usually leads to a decrease in action as people feel paralysed, however in relation to extreme behaviours i.e. unusual behaviours, ambivalence can actually increase the likelihood of extreme behaviours.
https://podcasts.apple.com/gb/podcast/opinion-science/id1506227206?i=1000682860996
Uncensored CMO: Ed Smith, Amazon.
Psychological insight: 70% of people listen to TV adverts even if only 30% view them. Plus, typical brand recognition for an advert is 50-60% (people often misattribute the brand associated with an advert).
https://podcasts.apple.com/gb/podcast/uncensored-cmo/id1486335987?i=1000682799281
Speaking of psychology: What is borderline personality disorder.
Psychological insight: There are 10 categorical personality disorders, but many of these actually overlap. The field is moving towards a multidimensional concept of personality disorders which together measure the ability to regulate the self: a bit like the general intelligence quotient IQ.
https://podcasts.apple.com/gb/podcast/speaking-of-psychology/id705934263?i=1000681640510
