Interesting research this week.
Increasing the number of reasons to buy a product helps to promote utilitarian products more than hedonic products.
https://doi.org/10.1002/mar.22185
Taking an oath can increase the probability that a person acts honestly.
https://doi.org/10.1038/s41562-024-02009-0
Consideration of wellbeing affects the adoption of autonomous vehicles, but diminishes over time.
https://doi.org/10.1002/cb.2471
As young consumers age, they become more open to learning and opportunities to create.
https://doi.org/10.1111/ijcs.70016
Photo by Adam Nowakowski on Unsplash
