Interesting research this week.
Sometimes influencer videos substitute demand for the actual product (such as a video game).
https://doi.org/10.1287/mksc.2021.0242
When a retailer’s app stops working, even customers using other channels stop purchasing.
https://doi.org/10.1177/00222437251318660
Bad weather increases social media activity.
https://doi.org/10.1177/09567976241306099
Self-promotion of your AI services can be perceived as exaggeration.
https://doi.org/10.1002/mar.22198
Introducing serendipity into a story increases interest in the product being promoted.
https://doi.org/10.1002/mar.22181
Photo by Adam Nowakowski on Unsplash
