WARC: Segmenting first-time buyers
Psychological insight: Principality Building Society has segmented first-time buyers into five distinct segments, based on their psychological outlook (degree of positivity or negativity). This allows marketing activity to empathise with each segment appropriately.
FT: Apple expanding the News app
Psychological insight: People get news from aggregators. The News app already reaches 125m people per month! It now includes 450 publishers. For example the Mirror in the UK gets nearly a quarter of its readership from this app. It wants to add more countries and more UK local news.
Guardian: Global happiness study aims to solve mystery of what gives us a boost
Psychological insight: Elizabeth Dunn is leading a huge study into the interventions that boost happiness. 30,000 volunteers across the world will be given an intervention.
MIT Tech Review: AI and internet search
Psychological insight: Google and others are expecting the future to be AI-driven results. This means that questions can be asked using conversational language and that Google will attempt to answer the questions rather than just providing results.
There are moral questions though about accuracy, payment of the sources, and the potential for supply of information to support criminal activity. Great summary of the history of search engines, leading to Google dominating for 25 years.
https://www.technologyreview.com/2025/01/06/1108679/ai-generative-search-internet-breakthroughs
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