Recommended listening this week.
Choiceology: Quantification bias
Psychological insight: This is a fascinating insight into the human bias towards quantifiable information, known as the ‘quantification bias’. Katy chats in particular to researcher Linda Chong about her research in this area.
Apple: https://podcasts.apple.com/gb/podcast/choiceology-with-katy-milkman/id1337886873?i=1000700561618
Spotify: https://open.spotify.com/episode/3u6NSPcdVYcAkoN51deXXx?si=4dd9bc306dd24f5c
The Overlap: Refereeing decisions
Psychological insight: This is a conversation with a former football referee, Mark Clattenburg. However, it’s really revealing how refereeing decisions are affected by their mental state, including a potential offside goal in the Champions League leading to a ‘feeling of injustice’ that affected a later penalty decision.
Apple: https://podcasts.apple.com/gb/podcast/the-overlap/id1568471572?i=1000700702907
Spotify: https://open.spotify.com/episode/3zhiOFpxndDO61OzyOIKfs?si=8796ace37d1141c1
Behavioral Science for Brands: Sensory perception
Psychological insight: Love this discussion with Charles Spence into how sensory perception is affected by other psychological factors. The ‘sonic chip’ research is particularly interesting – the effect of sound on a potato crisp!
Spotify: https://open.spotify.com/episode/78EB9JWreqWBs07cHTnnm5?si=cc3080a2915040d4
Brainy Business: Unity
Psychological insight: This is a refreshed episode on Cialdini’s 7th principle: unity i.e. finding ways in which you are similar to a customer.
Spotify: https://open.spotify.com/episode/2FfuXMJ1ZNmwwTRXsFvpXK?si=7c7215fc54a44a9f
Photo by C D-X on Unsplash
