Recommended listening this week.
Uncensored CMO: Passive and active attention
Psychological insight: Really interesting discussion about the difference between passive attention and active attention – including an app to do this. Interesting fact: most video adverts don’t get played beyond 2.5 seconds and are therefore unlikely to be remembered.
https://podcasts.apple.com/gb/podcast/uncensored-cmo/id1486335987?i=1000686497657
Brainy business: The streak end rule
Psychological insight: You’ve heard of the peak-end rule? Well, this is the streak-end rule – a new theory from Polly Kane about how people particularly recall streaks of events as well as the ending of a particular situation. Another good lesson.
Behavioural science for brands: Writing for busy readers
Psychological insight: Todd Rogers talks about his latest book, with a particular focus on the importance of brevity. Use fewer words where possible: less is more. Some top tips for writers.
Behavioural grooves: Moral outrage
Psychological insight: This week a discussion with Kurt Gray about moral outrage. His argument is the moral outrage all stems from different definitions of harm. Interesting discussion around how this also relates to foundations theory.
https://podcasts.apple.com/gb/podcast/behavioral-grooves-podcast/id1303870112?i=1000688428866
Social science bites: Katy Milkman
Psychological insight: I always enjoy Katy Milkman’s work. Nice chat here about present bias, temptation bundling, and research relating to the fresh start effect.
https://podcasts.apple.com/gb/podcast/social-science-bites/id524122804?i=1000688496362
Photo by C D-X on Unsplash
